"No" is a Complete Sentence.

Many of us struggle with saying "No." We over-explain, apologize, or soften our boundaries to avoid discomfort. But why is such a simple word often so difficult to say?

For many, the struggle comes from the internal stories we tell ourselves about what saying "No" means. These stories are shaped by our past experiences, upbringing, societal expectations, and core beliefs about relationships and self-worth.

The Stories We Tell Ourselves About Saying No

When faced with a request that we want to say no to, we may start to doubt ourselves. Our minds flood with thoughts like:

🔺 They will be upset or disappointed. (And I am responsible for their feelings.)

🔺 They will think I’m rude. (And I don’t want to be judged.)

🔺 I will feel guilty. (And I don’t want to feel that guilt, I need to avoid it.)

🔺 The conversation will get uncomfortable. (And sitting in discomfort is hard.)

🔺 It might turn into conflict. (And I don’t trust my ability to handle it.)

🔺 They will never ask me for anything again. (And the relationship will suffer or even end because of me.)

These kinds of thoughts trigger uncertainty, anxiety, and self-doubt, reinforcing patterns of people-pleasing. But just because a thought shows up doesn’t mean it’s true—or that we need to act on it.

When we struggle to say no, we often end up overcommitting, feeling resentful, or prioritizing others’ needs over our own.

Shifting the Narrative Around No

Instead of being trapped by these fears, we can challenge them and create a healthier, more balanced perspective. Consider these alternative narratives:

Setting boundaries is healthy and necessary.

I am allowed to say no.

Discomfort and guilt are just emotions—temporary, not threats.

Saying no doesn’t make me unkind; it allows me to show up in a way that aligns with my values.

If a relationship depends on me never saying no, it may not be a healthy or supportive relationship.

Learning to Sit with Discomfort

One of the biggest hurdles in saying no is learning to tolerate the discomfort that comes with it. You may feel guilt, anxiety, or unease—but that doesn’t mean you’ve done something wrong. Emotions are temporary. The more we practice setting boundaries, the more confidence we build in our ability to handle discomfort.

Instead of avoiding it, try:

  • Taking a deep breath before responding.

  • Reminding yourself that it’s okay for others to feel disappointed or frustrated.

  • Using simple, clear language: "I appreciate the offer, but I won’t be able to." or "That doesn’t work for me right now."

  • Resisting the urge to over-explain or justify your decision.

Final Thoughts

Next time you feel the urge to justify your no, pause. Take a breath. Let the sentence stand.

Saying no might feel uncomfortable at first, but respecting your own needs builds long-term self-trust. And over time, that self-trust is far more valuable than temporary discomfort. ✨


Let’s Talk

Are you interested in exploring how to set and maintain supportive boundaries while communicating more effectively in your relationships? Are you ready to start the coaching process? Get in touch—we can discuss your needs and goals and find ways to personalize this process so you can get the most out of it.

Roxana-Cristina Petrus

Coaching | Psychology | Training by Roxana-Cristina Petrus, MSc., CPTC, ICP-ACC, ICP-ATF

I am a coach, psychologist and trainer with a background in cognitive behavioral therapy and transformative coaching.

Supporting and helping people is at the core of who I am. It is one of the qualities that I value most in myself and that I try to practice as often as I possibly can.

I believe in a world where we treat each other with more kindness, respect, and care. A world in which the majority of people feel connected, have meaning in their lives and are satisfied with the work they do. Over the past decade, I have been contributing to building this world in various ways through my work, but one thing has remained constant: keeping people at the center of it all.

I am deeply passionate about connection, learning and emotional health. I offer face-to-face & online individual, team and leadership coaching, training, and workshops.

Next
Next

Love: An Emotion, A Skill, A Science